Wiltshire Farm Stay Group is a sub-section of Farm Stay UK, which is a farmer owned consortium, registered under the Industrial & Provident Societies Act. The main objective is to market more effectively the accommodation provided by its members thus helping increase occupancy rates and incomes.
Farm Stay UK is the market leader in its field, recognised for its innovation and success within the tourism industry at home and abroad. Quality is regarded as fundamental and all properties must be inspected under the Visit Britain accommodation classification and grading schemes.
Farm Stay UK was also among the first to promote its members' services and facilities through the Internet and currently operates a very powerful and productive website.
The company finances its entire operation through membership fees boosted, wherever possible, by income from sponsorship or advertising.
A national membership organisation, run by a Board with 11 Regional Directors plus a Chairman, and managed by a Chief Executive with 3 staff from the Head Office at the National Agricultural Centre, Stoneleigh.
Members have the chance to meet together at the Annual Conference/AGM whilst each region meets separately in spring and autumn. Local groups meet more often depending upon requirements.
The primary functions are:
- to promote the concept of farm tourism in the UK
- to help members expand their businesses through pro-active marketing/sales support
- to assist farmers in broadening their income base through diversification